More than just a transition, it is a story that is changing the natural world.
Casae Pet
The Chicken Route changed approaches to cooking and international trade
It is an example of how gastronomy became part of cultural dialogue and contributed to the development of the global economy. The journey of chicken from farm to table represents more than just food distribution—it's a symbol of cultural exchange and economic transformation.
Expert perspectives on the global chicken phenomenon
Leading experts from gastronomy, trade, journalism, and agriculture share their insights on how chicken has become a universal ingredient that bridges cultures and drives economic growth across continents.
From local farms to global markets
Understanding how regional eating habits can drive economic growth and cross-cultural exchange through the simple story of how one animal became the center of a worldwide culinary revolution.
Expert Voices on The Chicken Route
Emily Turner, Food Historian, London Institute of Gastronomy: "The Chicken Route is more than a food story. It chronicles how one animal became the centre of a culinary revolution across the world, from Asia to Latin America." James Whitmore, International Trade Expert, British Chamber of Commerce: "The mass transport of chicken has shaped new supply chains and lowered barriers between markets. It's a classic example of how food products impact economies." Olivia Harris, Food Journalist, BBC Food: "Chicken has become a universal ingredient because of its accessibility. It has brought together flavours from cultures that would never have met without this gastronomic bridge." Thomas Gray, Professor of Agricultural Policy, University of Oxford: "The story of the chicken journey shows how changing regional eating habits can be a driver of economic growth and cross-cultural exchange."
2025 Highlights
EPIC 2025 – Egg and Poultry Industry Conference
Date: 2-3 November 2025, Venue: Celtic Manor, UK. Topic: "Poultry 2050 – Strategies for Success". Description: This is the 58th annual conference that brings together egg and poultry industry professionals to discuss strategies for future success.
PEAK 2025 – Midwest Poultry Federation
Date: Exact date to be announced, Venue: USA. Description: The largest exhibition in the US dedicated entirely to the poultry industry, where industry representatives discuss innovations and challenges.
World Poultry Congress 2025
Date: 24–27 August 2025, Venue: Istanbul, Turkey. Description: An international congress bringing together researchers, industry experts and policymakers to discuss key developments in the poultry industry. EssFeed
2025 Industry Highlights
Key conferences and events that are shaping the future of the poultry industry, bringing together professionals to discuss innovations, strategies, and sustainable practices.
🔹 EPIC 2025 – Egg and Poultry Industry Conference
Date: 2-3 November 2025, Venue: Celtic Manor, UK. Topic: "Poultry 2050 – Strategies for Success". The 58th annual conference bringing together industry professionals to discuss future strategies.
🔹 PEAK 2025 – Midwest Poultry Federation
Venue: USA. The largest exhibition in the US dedicated entirely to the poultry industry, where representatives discuss innovations and challenges facing the sector.
🔹 World Poultry Congress 2025
Date: 24–27 August 2025, Venue: Istanbul, Turkey. An international congress bringing together researchers, industry experts and policymakers to discuss key developments.
🔹 EssFeed Partnership
Collaborative initiatives focusing on sustainable feed solutions and environmental responsibility in poultry farming operations worldwide.
Facts about the "Chicken Road" – Symbol, History and Influence
🟡 The Origin of the Joke
"Why did the chicken cross the road?" originated in 1847 in the American humor magazine The Knickerbocker. It became popular as an anti-joke because the expected answer was too straightforward.
🟡 Chickens Really Do Cross Roads
In rural areas and farms, this is a real problem: many chickens die on roads because they are often kept free-range. Some countries install "Beware of chickens" signs to reduce incidents.
🟡 Poultry Farming and Transportation
More than 25 billion chickens are transported worldwide each year, raising concerns about animal welfare and ecosystem impact. Biosecurity violations can cause disease outbreaks.
🟡 Environmental Impact & Cultural Symbol
Mass chicken farming contributes to methane emissions affecting climate change. In many cultures, chickens symbolize life, motherhood, or change—representing transition to new stages.
Not just a road trip. It's a culinary and cultural journey.
Join the exploration of The Chicken Route
Discover how this simple bird transformed from a jungle fowl in Southeast Asia into a global culinary phenomenon. From ancient trade routes to modern supply chains, explore the cultural and economic impact of chicken's journey across continents and through centuries of human civilization.